Success Tips from a Puzzle Master

by Barbara Winter

For the past year or so, my granddaughter Zoe has been known (to her family) as The Puzzle Champ of Capistrano Court. She frequently dazzles the adults around her with her skill as putting a puzzle together in record time. I've studied her technique and theorized that her success is due to two things. When she's working a puzzle, she's completely focused. She knows her goal and heads for it. Her secret weapon, I thought, was her unwillingness to spend time with something that's not working.

The moment she realizes a piece she's selected doesn't go into the chosen spot, she discards it and moves on. I've never seen her struggling to make a piece fit in the wrong place.

Zoe's puzzle techniques are equally useful for our business success. Staying focused is always critical, but abandoning what's not working may be even more important.

Now at the ripe old age of 4, she is whipping together 100 piece puzzles that are quite complex. As I sat watching her the other day, I asked her why she thought she was so good at doing jigsaws. She gave me one of her patient looks and said, "Practice. I practice alot."

It's all too easy for adults to forget what Zoe already knows: nothing important gets done without on-going, long-term commitment to practice. In fact, the most successful entrepreneurs--or athletes or musicians or hairdressers--know that it's only when they make the things that matter most a daily priority, will they evolve, grow and improve. Focus. Don't waste time on what's not working. Practice. Just like The Puzzle Champ of Capistrano Court.

The Time Is NOW

Hello Everyone and Happy Tuesday!

This was not the blog that I had planned to write today, I had an experience a few nights ago that really inspired me to change my direction a bit (Warning: I am at home from school over the summer, so you never know what you are going to get).

Anyway, I had dinner plans out with friends. We went to this local fondue restaurant, which is an experience that I absolutely love (although how they can charge those prices for a place and you still have to cook your own food is beyond me!). So, if you have ever eaten at a fondue restaurant, you know that it can be a very long experience since you have to cook every single morsel of food yourself. If you haven't been to a fondue restaurant, let me give you some advice - only go with people that you really like because conversation is a must. As we sat there during our 5 hour dinner and a few glasses of wine, there was plenty of time for conversation. In fact, everyone at the table can just about share every live experience they have ever had over a 5 hour dinner. So, as always, the topic of the economy came up. WOW! I am sure that is a conversation that all of you have had with your friends, but it really is amazing to hear how much the economy - especially gas prices - have changed just about everything that we do. I knew I was cutting way back on everything, but didn't realize the magnitude to which people were altering their lives due to the elevated price of gas alone. One of my friends said that she was thinking of leaving her long time position with a company downtown so she could find something closer to her house. Another, a mother of 2, said she was so looking forward to the end of summer so she could stop driving her kids all over town for their summer sporting events. Everyone I know has already dumped their SUVs and high-end sports cars in lieu of more practical cars that are either hybrid or economy to save on gas. This dinner, 1 year ago, would have been filled with conversations of summer vacations, new cars, amazing purchases, remodeling plans, etc. But this year, no one is taking a vacation. The new car purchases are out of necessity rather than desire and everyone is holding back on spending at all costs - only the necessities!

Then, one of my friends said something that changed the entire direction of the conversation. He said, "WOW. this must be an incredible time for your business. I can't imagine that people aren't knocking your doors down looking for a way to make additional income. I have seen your ladies, and I know they must be making a killing right now selling and recruiting in this economy!" Of course it was then that I went and got a stack of bar napkins and a pen so I could jot down my thoughts so I could write this blog.

I hope we don't get stuck in the mindset that when the economy is weak, and prices are high that we are going to suffer a valley in our Heritage Makers income as well. We have so many things to offer women and men today - especially when the economy is weak.

Number 1 - we offer an amazing career opportunity for full time and part time jobs that can bring in as much supplemental income as a person desires. All too often I hear of people who are recruiting people so they can get the product at a discount. That is totally the wrong way of thinking about it. We need to be selling this career as a high potential for income rather than trying to recruit people to get a discount on their products. The opportunity to earn extra income from sharing and selling products that they believe in is one of the easiest ways make money – not to mention one of the most fun ways. I know so many people who are taking part-time jobs either at night or on the weekends just to afford the things that their full time job used to cover. People need to hear about "ATM - Anytime Money" positioning. We do have what people need right now. Don't be afraid to share it. It could be the smartest investment a person could ever make and one of the best things you could ever do to help someone. You have to admit, holding a couple of Celebrations is a lot more fun than getting a part time job as a weekend sales clerk at your local department store! And just think how little gas prices will matter when you reach the level to get your car allowance!

Number 2 - we have incredible products that transcend time and money – we offer people a way to preserve their heritage! I had a celebration last night and it was amazing – the women cried twice when I read “Connor Can” and the book my daughter made for me – THEY GET IT! They understand how important those words are in people’s lives. My host and the lady that she booked a party from were there and I hardly had to do any talking – they kept going on and on about how their dad, and their daughter felt when they opened the gift book that was made for them – I couldn’t have coached them better!

Number 3 – Another testimonial came from a person who has scrapbooked for years – she told the group that “This sure beats putting all that time, energy, and money into making those scrapbooks. Now I can sit down with no mess and no mistakes, and create books for all my family members. I will never scrapbook again.” Wow – how do you think this made the ladies feel who were seeing this for the first time feel?

Now is the time to talk to people about heritage. Now is the time to set up a little workshop in your home – even if you just have one computer and a scanner. Offer some bottled water and a little chocolate and invite people to come and work on their projects. I have been doing this consistently for a year and a half, and I cannot believe how many people are actually DOING their projects!

I also have a large number of people asking me to make their books for them. When we are at a celebration and they start saying that they love the idea, but where would they find the time, I just whip out my big Ziploc bag with a pad of post-it notes in it and my price sheet and tell them “Don’t worry – I will make your book for you. You gather your photos, put a post-it on the back with what you want to say, number them in the order you want them and give me a call. We will plan your book, I will scan, create it, and we will proof it together.” They are more than happy to pay for this service.

Again, all too often, I hear of people who are worried about asking for the sale with the economy the way that it is. Let me tell you, women are still
paying big bucks for the things they really care about with or without a weak economy. If we don't market ourselves as a retail channel and sell our products at their full retail price, we are not only cheating ourselves,
but we are diminishing the value of our brand (and when I say "brand" I mean YOU, INC. – in the consumer's eye's YOU are Heritage Makers). Economy or no economy, people still want to preserve their photos and stories! What makes it even better, is that they have the convenience of buying them from you – their personal consultant! No more running to the scrapbook store or photo processor, wasting gas. They can get them from you or order them online via their very own studio and have the convenience of home delivery and the expertise of their very own Consultant.

A good friend of mine who has been a long-time mentor in my professional life gave me some great advice. She said to me, "learn to own your power". What she meant by this was take control of the opportunity you have to market yourself and your talents, believe in what you have to offer and allow yourself to be successful. You have what people need - plain and simple. People WANT the best products at the best prices and they NEED to make supplemental income to off-set the crazy increases in today's cost of living. So, I would like to pass along those words of wisdom to all of you – OWN YOUR POWER. Believe in the opportunity that you have to offer. By sharing what you have with those around you, you can literally change their lives and improve their income. That's powerful!

(portions of this essay were inspired by other sources)

The Art of Entrepreneurship

The art of entrepreneurship

Regardless of the nation’s economic outlook, a good idea is recession-proof

Tom Breitling

Sun, May 18, 2008 (2:03 a.m.)

 

CHRIS MORRIS

The economic news is relentless. Home foreclosures. Teetering mortgage companies. Tottering airlines. Brands that once rode high are going bankrupt. Job losses. Dangerous levels of public and private debt.

If we’re not in a recession, there’s no denying that our economy does not feel good, which means this is not the time to be paralyzed in front of the TV. Look at the world in a new way, and build value for the future.

Which, the way I see it, means it’s a great time to be an entrepreneur.

One of the best moments in my career as an entrepreneur was meeting the singer Tony Bennett. This was a few years ago when my partner, Tim Poster, and I owned the Golden Nugget. Over lunch one day, Tony passed on a bit of wisdom that will never leave me.

Tony said he saw entrepreneurs as the artists of the future.

When he said it I was sort of stunned. I’d never really thought of myself as an artist. Yet here was one of America’s greatest recording talents — a man who has paintings hanging in galleries around the world — calling me an artist.

Over time, I’ve come to understand what Tony was pointing out. Entrepreneurs are always thinking creatively. The difference is we’re not working on a canvas that will express an intriguing idea or evoke a deep feeling as it hangs on a wall. We’re looking for a new way to solve problems and finding ways to make a business better and deliver a product or service that was previously unavailable.

The bottom line, in art or in business, always comes down to seeing the world in a new light.

Which brings me back to my point about its being a great time to be an entrepreneur.

Entrepreneurial minds don’t stop thinking creatively just because the economy is hurting. This is when creative minds focus. When better to solve problems than when they’re big and staring you in the face? As the saying goes: Without a problem, there is no solution.

The news never tells the complete story. Opportunities exist. Let me give you an example that starts in the tech stock boom during the late ’90s and comes out on the other side of the Nasdaq meltdown of 2001-02.

My partner and I ran a hotel reservation business in Las Vegas that started in the early ’90s with a desk, a phone and a chair. Our timing was ripe. We were selling discounted hotel rooms in Las Vegas right after Steve Wynn produced an erupting volcano in front of the Mirage, the first major property built in Las Vegas in 16 years.

The crowds flocked to see the Mirage and it launched a new era for the city. Imaginative developers built other themed hotels and vacationers stormed the city, using our company to book rooms at discounted rates. We became an innovator in online sales. Our online reservation system sent our business — Travelscape — soaring and enabled us to expand worldwide. Then Expedia came calling.

Travelscape was focused on hotel and vacation package reservations in Las Vegas and around the world. Expedia was selling airline tickets via the Internet. Combining the two was like putting hamburgers and french fries together on a plate for the first time in history. We eventually sold Travelscape to Expedia for $105 million in Expedia stock. It was a great deal for both parties.

Unfortunately, the tech meltdown hit. The bottom dropped out of the entire stock market because many of the tech companies being trumpeted were not really viable. Fear gripped investors, much as it does now because of the mortgage mess. Our Expedia stock plummeted from $34 to $7 a share. We couldn’t sell our shares because of the nature of the deal. Our $105 million profit lost roughly 80 percent of its value.

But here’s the thing. I was still working with Expedia during this period, and I saw that the hamburger and french fries model was working. Expedia’s numbers were shooting through the roof. Its stock was being punished simply because investors were panicking and associating it with failing tech companies.

After the initial upheaval, investors took a careful look at Expedia and saw its growth. The stock recovered, and then soared from $7 to $150 (split adjusted) by the summer of 2003. It was a great company that was moving forward in a creative way, just as inventive minds in the mortgage world are right now assessing the damage and figuring out how to navigate past the current dislocation. When they do, profitability will return. Nobody should lose sight of the fact that lending money to people to buy homes is a very lucrative enterprise. Always has been. Always will be.

The creative minds will always come through. Those who are overcome by fear and who can’t see past the muck are never going to step out of it.

It’s all about thinking creatively — seeing business as art.

I recently wrote a book about the experiences my partner and I had at Travelscape and subsequently as owners of the Golden Nugget. While doing a signing at a local Las Vegas bookstore, a little boy and his mom came to the table and asked what the book was about.

When I told him, the boy’s eyes grew wide and he beamed: “I want to own a hotel and casino when I grow up!”

A spirit like that is never going to be deterred by bad economic times.

There is never a lousy time to dream big. This is an opportune moment; great products and services will come out of our current disruption. In a difficult economy and a tension-filled election year, America remains the land of opportunity.

My business partner and best friend and I come from humble backgrounds, and we didn’t go to Ivy League schools or get MBAs. We made it by creating and growing our own business and then living and breathing that business.

It is tough to be optimistic when people are losing their jobs and companies are downsizing, but the right idea, the right business and the right partnerships can survive the down cycles. There are emerging prospects to bet big on in the future.

The creativity and imagination of up-and-coming entrepreneurs will drive the economy forward. I believe this because right now my partner and I are spending a lot of time thinking about our next work of art.

Tom Breitling is president of Breitling Ventures and author of “Double or Nothing: How Two Friends Risked It All to Buy One of Las Vegas’ Legendary Casinos.”

Per il vostro successo (To Your Success)

From Barbara Winter:

There's a popular notion that in order to be an entrepreneur you must be a card-carrying risk taker, but the average experience is closer to the truth. You don't have to be a big risk taker to participate in the Joyfully Jobless life, but you do have to be willing to experiment. In fact, the word "experiment" keeps coming up over and over again in people's stories.

The willingness to approach building a business as an experiment assumes that both success and failure will occur. That might sound somewhat unemotional and left-brained. It doesn't have to be that way. Handled properly, an experimental approach makes you smarter and more confident. You continually evaluate results, eliminate what doesn't work so well, have the fun and excitement of doing things in new and different ways.

Why don't you test this out? For the next 90 days, focus on creative experimentation. Challenge yourself to find one new approach every week. Or every month. Give it some time, then decide if you want to keep it in your portfolio or move on to another approach. Who knows what you might discover?

One of the things I know for sure is that when we honor our own dreams, we almost automatically want to support the dreams of people we care about. There are all sorts of ways to do that. I really liked the one that Patti Thomas from IL shared with me.

Patti writes, "For the past two years, my standard graduation gift for high school and college graduates is: a tool kit, a cookbook, and a copy of 'Making a Living Without a Job'. I feel these three items contain the basics for starting a young (or any age) person off on the right path to a future of 'get(ting) out of bed excited and happy about how we're going to spend the day.' I want my children, and my friends and their children, to feel the self esteem to become joyfully jobless."

Per il vostro successo,

Terry